Understanding Microphones – Dynamic vs Condenser

If you don’t mix sound for a living there’s not a lot of reason to learn the difference between the types of microphones. But when you spend your day trying to effectively gather audio on set you better become an expert on which microphone to use when. The first category is to consider is whether […]

Production Resources In Atlanta

Cinder Grip and Lighting: Independent grip and lighting rental. Good service for smaller productions including commercials, music video and indepent productions. EUE/ScreenGems: Large, full-services studio located near the airport. Fluid Films: Independent production company specializing in commercials, corporate, documentary and non-fiction. Full Frame Rentals: Independent camera rental company based in Atlanta. Gotham Sound: Atlanta outpost […]

To be a creative, you must live creatively

Creativity isn’t a habit. But it helps to have habits that will nurture it. Every creative has days where ideas are a little harder to generate. It’s what we do every day that helps us to either be able to spring back from a block or whether we fail to deliver great ideas every time […]

Creativity is fearless

Great athletes talk about going into the zone. A state of mind where everything else goes away except the act. They aren’t thinking about what they’re doing. They are just doing it without fear and without hesitation. You’ve probably seen an athlete hesitate and flub the shot. And then the star make an impossible shot […]

Creatives and their blind spots

My wife is very logical. He job is as an analyst. She sees how things work in a very logical step by step process. Things work in a chain like a machine. Input equals output. Often, I wish that I could see the world the way she does. I’m a creative. I’m always looking for […]

A non-traditional Super Bowl Post Mortem. Or a reminder for the peanut gallery.

Hey Asshole in the Peanut Gallery from last night’s #AdBowl, According to your tweet, you really hated the spot for XXXX last night. That creative team really blew their shot on the big stage of the Super Bowl. Man, if you had a chance to wow the tens of millions watching at home, you sure […]

Creativity, Inc. by Ed Catmul

In Creativity, Inc, Ed Catmul, the founder of Pixar tells the story of the creation and success of Pixar and also breaks down why he believes they have been so successful in producing blockbuster after blockbuster. Most of all,¬†Creativity, Inc. is Ed’s story and his philosophy on running a creative business. He also delves into […]

Book Review: Zero to One

I’m reading a lot more physical books these days. I’m still reading a lot of online content but I’m taking more time to sit with bound paper book in effort to change things up a bit. For me, this is helping with being a little more contemplative about what I read. One of my favorite […]

What’s your creative origin story?

Who are you and where did you come from? This is a powerful question that we often use to describe ourselves to ourselves and to others. It can have a profound impact on how we treat others, others treat us and how we treat ourselves. This is profoundly important on many levels but it’s also […]

Mr. Clean and I had a falling out. I’m not sure it’s gonna be OK.

Sometimes you just want a relationship to go back to when it was simple. But things are rarely simple these days. There’s so many ways we interact these days with social media being so important to everyone. It used to be you could just turn things off and chill at home and no one would […]