How much should you have to give to get?
Like all parents of young children, I hate, hate, hate how much it costs to keep my kids in diapers. So when I opened a new pack of Huggies® I was happy to be notified I possibly had won a lifetime supply. All I had to do was fill out an online form. OK. But […]
Think TV Is Dead? You must still be looking at the idiot box.
I can’t tell you how many people have told me in the last year that TV is dead. Unlike the changes we’re seeing in printed media, this couldn’t be further from reality. Nevertheless, the way we’re watching TV has changed. But there are some misconceptions about the way we’re watching TV. For example, that everyone […]
Don’t start your social media effort with a Facebook page
When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know that […]
So, you want to work in advertising. An open letter.
This is an open letter to the many who have asked me, and will ask me, about working in an tough industry. I’ve been slammed lately, seems like there’s just as much work these days but I’m doing a lot more things rather than creating ads. So I’m apologize if it’s taken awhile to get […]