Donald Trump is famous for using the Ad Hominem attacks like “Lyin’ Ted”, “Crooked Hillary” and “Little Marco” on his opponents rather than the logical take down. Why does he do it? Simple: people don’t care about facts in marketing, advertising and politics (and really, in most things). For example: I don’t care what chemical […]

I’ve shied away from this topic during the primary season because it’s a radioactive hot potato that could blow up in my face. But it’s also very instructive to those who can see beyond their own biases. (Disclaimer: I’m a third party voter and will not be voting or supporting either Hillary or Donald here […]

A lot of ad creatives (and my students) think their job is to create the best damn creative humanly possible on every single assignment they get. That’s awesome and I get it. It’s also a good long-term career goal. You’ve got to always be selling improving your portfolio and track record. But how does one […]

I’ve worked at some of the best agencies in the country and some of the crappiest. Mostly as writer in the creative department and a lot of times as a freelance writer. Maybe surprisingly, at both good agencies and mediocre ones you’re bound to be surrounded by talented people. Heck, I think of myself as […]

Could you write about how it feels to be a new mother if you were a 55 year old man? Could you truly understand a 35-year-old blue collar man’s perspective if you were a 25-year-old african american woman? Could you understand the needs of tiger mom if you were a nascar dad? These are necessary […]

Back in college, I was explaining to a professor, in great detail, how I was eventually going to write my term paper. I explained I had it all thought out and I just needed to sit down and write it. Easy. His response was, “If you haven’t haven’t written it, you haven’t thought it.” How […]

Over the years it’s become increasing common to capture stills during a video shoot or video during a photography shoot. The best way to do it though is a full on hybrid shoot. That means bringing the best resources together in the same place and the same time to maximize your return on investment. So […]

A lot of marketing professionals wonder if video content marketing is something they want to bother with. It can seem like a lot of money and work. I won’t say that everyone has to do it, heck there are always exceptions to rules, but every marketer should at least thoughtfully consider it. Inbound marketing is […]

During my agency days, every year the creative department would “gang bang” on a “Christmas card.” Which later became the holiday card. And then became the digital holiday card. And then the holiday video. (I can safely say that many agencies should have stuck with cards.) The idea is to do something fun and irreverent […]

For us work a day folks in the media and marketing professions we’re in a wage depression. (Yeah, we really should be using the d word and not the r word.) If your name isn’t a household brand or you at least have meetings in the c-suite, likely your wages have either taken a hit […]