Category: advertising
Ten things advertising people need to know about social media
Image via CrunchBase Notice this doesn't say "Top Ten." Just ten things, as a modest practitioner of copy and social media, I think aren't obvious to people coming to social media from advertising. I expect some people will have a few problems with this list. That should be expected, we…
So, you want to work in advertising. An open letter.
This is an open letter to the many who have asked me, and will ask me, about working in an tough industry. I’ve been slammed lately, seems like there's just as much work these days but I'm doing a lot more things rather than creating ads. So I'm apologize if…
Pay for tweet seems a lot like borrowed interest
One of the first things you learn as a copywriter is that borrowed interest is a lame way to engage a consumer. What is borrowed interest? It is borrowing interest from a celebrity or something perceived as interesting, like skateboards or superheros and attaching it to a product with no…
Is Social Media Advertising?
Image by Straws pulled at random via Flickr Not so long ago advertising was TV, newspapers, magazine, outdoor and newspaper ads. Even with the Web in the mix, most "digital stuff" was left to digital specialist. As the digital space has become more important to consumers and clients and more…
