Tag: social media
New post on Agency Blog – Thank you for sharing
Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages “engagement” and “sharing.” Read the rest here.
Personal time. Sometimes you have to take some from social media too.
It's been a few weeks since I posted here and for good reason. But this really isn't the time or place to talk about it. (If you're my Facebook friend and you know me personally, you already know why I haven't posted.) I've written here before about the need to…
Idol Predictomatic. Social media monitoring American Idol prediction.
I haven't watched much of American Idol. I'm really not a fan of the signing but I am a fan of using social media to predict popularity contests. So lets give it a go. First lets look at sentiment. Seems my taste for indie rock (and not pop ballads) isn't…
Lost. Is everyone feeling as let down as me? Let’s find out.
What I found to be a rather disappointing finale to ABC's Lost is perfect time for a little sentiment analysis fun using the social media monitoring tool Social Radar. What do I expect to see after the end a show that was much loved show? I'm expecting to see a…
Learning can be painful. But should’t we welcome the pain?
Image by debcll via Flickr Watching my two and four-year-old daughters learn about life can be a little disconcerting at times. They fall down trying to do something new, cry because they're frustrated with a difficult task, or they try to get mommy to do it because it's hard. As…
Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.
Image via Wikipedia I know people who are bright, energetic and engaged in person but don't come off that way online. They have Facebook profiles that are never updated and Twitter accounts they haven't posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure…
Is your brand a community?
Image by Meer via Flickr A community is a place where people come to gather, do things for each other and organize around common ideals and goals. In communities, people build trust and create relationships that hopefully last lifetimes and maybe even generations. Does this sound like your business? Maybe…
Desktop twitter apps. A down-and-dirty review.
Image via CrunchBase If you're still using Twitter from Twitter.com, I have to say you're making it hard on yourself and you're not getting all you can out of it. Desktop apps are one way to make it easier to track followers, respond, organize and monitor your profile or brand.…
When uncertainty makes things hard, become elastic
Image by pt via Flickr The world is a scary place when no one knows what's going to happen next. All the models that told us how the economy and markets would behave aren't working. It's time for all of us to change but no one knows exactly how. But…
Social currency is the new capital
[caption id="" align="alignright" width="176"] Image by Jim Linwood via Flickr[/caption] Have you worked your ass off so you could get to a place where people have to come to you? Does you chest well up with pride because you're an really important guy or gal? You've got money, prestige, things…
