It’s unfortunate that sound for video isn’t better understood by marketers and even some creative professionals. I’ve had the pleasure of working just about every kind of production in the nearly twenty years I’ve been a creative professional. I’ve done lots and lots of commercials, Web videos, POP videos, trade show videos, event videos – […]

Do you know what the second largest search engine is? No, it’s not Bing. Yahoo? Nah. It’s YouTube. Yeah, really. Did you know that almost half of search results yeild video thumbnails? And as you might guess, those thumbnails tend to get clicked on. Is it time to get serious about video? You bet.

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2011 was destined to be the year of mobile. Why? Because “this year” has been for the predicted to be the year of mobile for the last 10 years. With the explosive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Transitioning to video business […]

Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved […]

Most single-media projects I’ve worked on in the last few years have included an afterthought. “Wouldn’t it be great to use this ______.” Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually has little budget for getting […]

Recently Zacuto, a cinema gear company finished it’s Great Camera Shootout 2. They tested many of the most popular cameras now used in commercial production as well as 35 negative film. The results were surprising to some and proof for the initiated. But what does it really mean to those in the creative industry facing […]