Award Shows. After all these years, I’m still conflicted.
Image by eschipul via Flickr Years ago, I used to get excited when the latest CA Annual was coming out so I could see what great work was happening at other agencies and what to aspire to next year. Over the years, the excitement of award season has faded but I still recognize value they […]
Time and space shifing – or it’s not about the iPad
Image by Getty Images via Daylife When it comes to media consumption, my kids don’t understand time and space the way I do. For them, a program is on when they turn it on. The idea of being in a certain place at a certain time to watch their favorite programs seems a little ridiculous […]
Getting excited about the Super Bowl? So am I.
Image via Wikipedia With two daughters under the age of four, I don’t get a lot of time to watch football. But I’m going to make some time this Sunday for some football – and for the ads, of course. More on the Kilganon blog.
Evaluating Social Media Monitoring Tools. Do I really need all that?
Image by Getty Images via Daylife This post is the over-due follow up to this one. It took awhile to write not just because I’ve been busy but because I wanted to add to the conversation when other people have already written great comparisons of the social media tools available. Plus there are some smart people writing […]
The creative strategy (or lack there of). Making your advertising make sense.
Image by batega via Flickr One of the benefits of working as a creative freelancer for seven years is I got to see how different agencies brief their clients and creative teams on how they’re planning to achieve advertising goals. Ideally, all this information is boiled down in a magical document called the creative strategy. […]
Social media and search. They go together like hot dogs and buns.
Image via Wikipedia Lets face it not everybody likes hot dogs or buns but it doesn’t mean you can ignore either if you’re trying to have a party. This is something I’ve been noticing gets messed up enough that it was worth writing about. The article is posted on the agency blog.
Top 10 signs you’re a douchey agency type?
Image by Tacit Requiem via Flickr Now more than ever, we agency professionals cannot afford to have cliche’ agency jerks among our ranks. There’s enough tension with clients and providers thanks to the economic hardships. So please, if you recognize any of these behaviors as something you or your colleagues do, please do your best […]
What tribe are you? Tribalization of media and audiance.
I was recently asked what was the biggest change in the last decade. I thought: easy, tribilization. Marshall McLuhan predicted it and it happened. People feel more connected these days but actually they’re less connected as a whole. They’re now organically building tribes and speaking to each other in their own coded language. Turn on […]
Hey junior, wanna avoid producing #$2=@!. Or how to sell good work.
Image by Slightlynorth via Flickr Fact of life, junior creative: not every client is going to buy your great work. Some will just wear you down until what finally runs is just bad. Why? Politics, bad taste, stupidity, or just plain arrogance. And in a good economy, great agencies fire them. But most agencies have […]
Time to stop pussy footing, creative folks.
Image by musha68000 via Flickr I’m a copywriter and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me thinking about the role that creative folks are playing in the social space right now. The reality is we’re not doing all that much […]