If you don’t mix sound for a living there’s not a lot of reason to learn the difference between the types of microphones. But when you spend your day trying to effectively gather audio on set you better become an expert on which microphone to use when. The first category is to consider is whether […]

Cinder Grip and Lighting: Independent grip and lighting rental. Good service for smaller productions including commercials, music video and indepent productions. EUE/ScreenGems: Large, full-services studio located near the airport. Fluid Films: Independent production company specializing in commercials, corporate, documentary and non-fiction. Full Frame Rentals: Independent camera rental company based in Atlanta. Gotham Sound: Atlanta outpost […]

Over the years it’s become increasing common to capture stills during a video shoot or video during a photography shoot. The best way to do it though is a full on hybrid shoot. That means bringing the best resources together in the same place and the same time to maximize your return on investment. So […]

If you work in advertising and marketing long enough you will eventually find yourself working a celebrity shoot. And almost always, celebrities are not like the rest of us. Their lives are different and therefore they must be treated differently on set. Here are a couple pointers. 1) Most have a handler/assistant, this person is […]

It’s unfortunate that sound for video isn’t better understood by marketers and even some creative professionals. I’ve had the pleasure of working just about every kind of production in the nearly twenty years I’ve been a creative professional. I’ve done lots and lots of commercials, Web videos, POP videos, trade show videos, event videos – […]