The agency holiday card done differently
During my agency days, every year the creative department would “gang bang” on a “Christmas card.” Which later became the holiday card. And then became the digital holiday card. And then the holiday video. (I can safely say that many agencies should have stuck with cards.) The idea is to do something fun and irreverent […]
You really are undervalued. That’s the good news.
For us work a day folks in the media and marketing professions we’re in a wage depression. (Yeah, we really should be using the d word and not the r word.) If your name isn’t a household brand or you at least have meetings in the c-suite, likely your wages have either taken a hit […]
Top 10 bad reasons to fire a client
We’ve all had bad clients. Some are just annoying and some are abusive and deserve to be fired. Here’s a list that may help you tell the difference. 1) They’re plain stupid. If they don’t get it or don’t understand what you’re trying to explain to them maybe it’s your fault. Take a step back […]
Media disruption continues but is it slowing?
In the last several years we’ve seen an startling amount of next big things coming and going in the social media space. To name a few that looked poised to change the Web forever. Google Wave Gowalla Posterous Del.li.cious Digg iTunes Ping StumbleUpon Flavors of the day change but vanilla and chocolate remain. In the […]
Five tips for video shoots with celebrity clients
If you work in advertising and marketing long enough you will eventually find yourself working a celebrity shoot. And almost always, celebrities are not like the rest of us. Their lives are different and therefore they must be treated differently on set. Here are a couple pointers. 1) Most have a handler/assistant, this person is […]
New URL for jimmy-gilmore.com
Do you want to know what happens when you pay your domain registration late with certain domain providers? First, they won’t take your money Second, they come up with a bunch of expensive charges Thrird, they won’t release your domain I’m sure this nets them a lot of cash from people who are in the […]
Markup: HTML Tags and Formatting
Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to […]
Goodbye 2012. What a year it’s been.
2012 has been a pretty good year for me. Not without it’s challenges but personally and professionally I have to say through hard work things going well. The industry as a whole doesn’t seem a whole lot healthier anecdotally. Agencies are still seem slow to hire four plus years after the mass layoffs. I’m still […]
Being a great creative won’t make you a great agency owner. Or 10 reasons why creative shops fail.
If I had a nickle for everytime a creative agency failed in this town. Then I wouldn’t need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start up creative shops. So I […]
The truth about user generated content
I’m sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I’ve been a professional writer for quite awhile). They may even go so far as to say UGC is all that people will be consuming in the future. Your […]