Bending the triangle. Great production quality in an unreasonable market.
In the agency world and production it’s long been a trope that there’s a triangle with three sides named good, fast and cheap. You can have any two sides but you can’t have all three. Agency professionals understand this just as well as those of us on the production side. If you want a rush […]
Firefox Add-Ons and Google Chrome Extensions
Firefox add-ons and Google Chrome extensions are are great way to keep tools and information on tap. Here are five that I really like. Rapportive: Rapportive works with your email and reports information on the person who sent you an email message. Don’t have a clue who the person is who just hit you with […]
Ten things I never thought I’d learn as a copywriter
One of the great things about being an advertising creative is that you get to learn something new everyday. It’s often something about a client’s business that’s far afield of one’s normal interest. It could be something mundane like an arcane law that governs a business or a manufacturing process, maybe something very interesting about […]
Earned media hype. Or are you being sold a bill of goods?
Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you’re going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But more likely than not, part […]
Top 10 books for copywriters to read today
After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today’s creative environment. The three key elements are first, being well a rounded writer, second, having a great understanding of how media works, and third, and […]
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