The love spectrum. Or I love Illy Coffee but I don’t want to marry it.
This series begins here. I really love my Illy Coffee. Really, I do. But I’m not a fan of it on Facebook and I don’t even know if I could follow it on Twitter – and I follow a lot of people. Heck, if I could get a coupon or something for the simple act […]
27 tips for business tweeters. Or a Twitter cheat sheet.
Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twitter. See something important missing, let me know and I’ll add it. Note: This list isn’t a substitute for a strategy. Follow some good tweeters […]
Fat guys now just fat guys online. Or where did all the hot-nerdy-online-women-with-male-personalities go?
Image by Jonathan Harford via Flickr Not so long ago, back when Second Life was the next coming, the common belief was people didn’t want to be themselves online. They wanted to be someone better, someone a different sex, someone with a better job and more money or all of the above. A lot has […]
Social Media good energy vs hippie crystals and social media posers
Image by TitaniumDreads via Flickr I’m going to date myself. When I was in college, in the late 80s, The Grateful Dead were having their second hey day. People were sick of hard-core punk and were ready for an acid flashback and some Quaaludes. This meant too many bongs and tie dies on campus owned […]
Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.
Image via Wikipedia 70% of your target audience uses the mobile web %50 is on FB %60 reads blogs %50 watch online video regularly 30% is on Twitter Only 12% watch American Idol Ed. Note: This is not a far fetched Are you really going to run another television campaign just like last years? Are […]
Brands in social media don’t need to be too friendly. But they better damn sell me.
Image by cromacom via Flickr So much of what is discussed in social media revolves around engagement in terms of interacting with the brand as one would a friend. What we forget is there have been offline models for decades, and even centuries, of how business relationships should work – ironically they have nothing to […]
Blogging transparency is mostly BS. And that’s good.
Image by DavidErickson via Flickr Edit note: I know some folks are going to say I’m missing the point or I’m redefining the term. I’m writing this because I feel like it has to be said. Blogger transparency is mostly bull squeeze. Fellow bloggers, you may feel open and transparent but you can’t escape who […]
So what about Google Buzz?
Image via CrunchBase Yesterday Google launched Google Buzz with a “so what” that rang much clearer but with less of a let down than last weeks iPad introduction. It’s not fully activated so I haven’t used it on my desktop Gmail yet (yes, I activated it) but it is working on my iPhone. It looks […]
Monday morning ROI quarterbacking, ad Super Bowl of fiascos and some sentiment analysis
OK so you just dropped 2.5 million on media and another half million on production for what? Pissing off a of women who make up 52% of your demographic and influence almost every purchase on the planet. Great job Dodge, Bud Light, Dove. And Audi, really? Not like the Twitterverse wasn’t telling you don’t do […]
Award Shows. After all these years, I’m still conflicted.
Image by eschipul via Flickr Years ago, I used to get excited when the latest CA Annual was coming out so I could see what great work was happening at other agencies and what to aspire to next year. Over the years, the excitement of award season has faded but I still recognize value they […]
