The Fluid Films Vision Part 1

A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze […]

Announcement. Fluid Films. Branded Content for Broadcast, the Web, and the Future.

A year ago I began a journey that started at my former employer. My job transitioned from being simply a writer to a video content creator. Not only did I love this new role, I discovered I had a real passion for it. I also believed in what I was doing. It was the right […]

Great big exciting changes in the next couple weeks

I don’t usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social media, I began editing and […]

From the Kilgannon Blog: Google+ is here. What should marketers do about it.

This article is reposted from KilgannonSays, my former employers blog. Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this.  My first impression is that it is no Google Wave, Apple Ping, or even Google Buzz. […]

Google Plus mania. Are we missing the forrest for the tree?

It seems when Google or Apple unveils some product the Twittersphere goes nuts for a few days or maybe a week. People have being flaming the comment streams and message boards over FCP X for the last week, Google Buzz was a huge topic of conversation for about three days. Wave, a little longer but […]

From the agency blog: Nine reasons the media revolution is really an evolution.

A recent article I wrote for my former employer’s blog: Studios are reporting the biggest Memorial Day weekend ever.  Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we keep up with the advancement […]

How to make a professional online video for your brand. Hint, it’s not with a Flip Cam.

Online video has been exploding over the last several years. And there’s an army of wanna be auteurs posting to YouTube and Facebook with garage quality video aiming to meet the demand. This is great for personal projects and just having fun. But it’s not the way to proceed if you’re representing a quality brand. […]

Cutting the cord. An adman living without cable.

It’s been about a week now since I cut the cable off. Why? Several reasons actually. Lousy service and rising prices mainly. Not just from one company but from both of the providers that are available to me. And no, I’m not going to get a satellite dish – BTDT. Cutting the cable also provides […]

The ad agency baseball team analogy – how agencies are really run

There’s an analogy I’ve been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it’s worth – a little fun. Most large ad agencies are like Major League Baseball teams. I don’t mean creative […]

A few words on SEO

On the way to the office this morning I heard a report on NPR about a web retailer who was upset about the Google Panda update. The article on NPR even casts Google as a bad guy of sorts. I really think this is unfair. Google has extensive documentation on their goals and enough about […]