Category: social media

Image by Meer via Flickr A community is a place where people come to gather, do things for each other and organize around common ideals and goals. In communities, people build trust and create relationships that hopefully last lifetimes and maybe even generations. Does this sound like your business? Maybe…

Image via CrunchBase If you're still using Twitter from Twitter.com, I have to say you're making it hard on yourself and you're not getting all you can out of it. Desktop apps are one way to make it easier to track followers, respond, organize and monitor your profile or brand.…

Lewis Black via last.fm Some people love to rant. Even more people love to rant on a blog. Some blogs were even created for people to rant about politics, the price of milk, or even their ex's grooming habits. In the non-digital world, people find that kind of behavior repulsive.…

[caption id="" align="alignright" width="176"] Image by Jim Linwood via Flickr[/caption] Have you worked your ass off so you could get to a place where people have to come to you? Does you chest well up with pride because you're an really important guy or gal?  You've got money, prestige, things…

Image via Wikipedia Ed note: For the purpose of this post, when I say the Internet I'm including all Internet marketing, including social media marketing. Just about every meeting on social media or interactive marketing there is someone who says it's just like ___. You can put what ever you…

Image by Getty Images via Daylife Just because you're not ready for social media marketing doesn't mean you can put off establishing a social media policy for your business. Your employees and customers are already active on social networks, sooner or later they'll engage. Article continues on the Kilgannon Says…

Image via CrunchBase Editors Note: This is another post in my series of cheat sheets. These were initially created to aid a client but I thought they would be useful for others and decided to share them here. Would you believe Linkedin is one of the top traffic generators for…

Image by mark sebastian via Flickr In previous posts, I've talked about relationships in social media and why I think "friends" is the wrong way to think about a brand's relationship with their customers. The old relationship model wasn't broken. It's just evolved as customer contacts have moved to new…

Image via CrunchBase This is the second post in a series of tips on using social media for business users. Note: This post assumes you already have your strategy set and by no means should you be engaging your customers without one in place. Remember main goal of the page…

This series begins here. I really love my Illy Coffee. Really,  I do. But I'm not a fan of it on Facebook and I don't even know if I could follow it on Twitter – and I follow a lot of people. Heck, if I could get a coupon or…